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Consumption of NASCAR content on NBC Sports' digital properties (NBCSports.com, the NBC Sports app and connected devices) garnered 105 million live minutes and 873,000 unique devices this season, up 56% and 50%, respectively, compared to the 2015 NASCAR season.This season has featured four Sprint Cup races with more than 5 million live minutes streamed (Bristol, Texas, Indianapolis, and Pocono).
NASCAR ratings tend to edge higher when the final national numbers are released.(USA Today), see race-by-race TV Ratings for 2016 and a comparison chart on the 2016 TV Ratings page.() UPDATE: NASCAR ended its season with another double-digit decline, but the numbers were not nearly as bleak as in the preceding weeks.Some NBC NASCAR TV Ratings news: After 21 consecutive weeks of race coverage, NBC Sports Group concluded the 2016 NASCAR season on Nov.20th with more than 8.4 million peak viewers tuning in for the Championship race at Homestead-Miami Speedway.This bookended a successful year that kicked off at Daytona International Speedway in July, which stands as most-watched summer Daytona race since 2011, with 5.7 million viewers on NBC.The 2016 Brickyard 400 stands as the most watched NBCSN telecast on record (5.2 million).Excluding rainouts, the 1.5 overnight is tied as the lowest of the season for a Sprint Cup race, matching Richmond the previous week.
Only one race all of last season had as low an overnight, coverage from Kansas that did not finish until after 1 AM ET due to rain.(Sports Media Watch), see race-by-race TV Ratings for 2016 and a comparison chart on the 2016 TV Ratings page.(9-20-2016) UPDATE: NASCAR Sprint Cup racing from Chicagoland, the first race in the Chase For the Cup, posted a 1.6 final rating and 2.7 million viewers on NBCSN Sunday afternoon - down 16% in ratings and 17% in viewership from last year (1.9, 3.2M) and down 30% and 27%, respectively, from 2014 on ESPN (2.3, 3.7M).
The race was scheduled to air on NBC on Sunday afternoon but was rained delayed about 6 hours and switched to NBCSN as an NFL game was on NBC (Show Buzz Daily).
Not a direct comparison but last year on NBC the race had a 2.6 fast rating, 2.7 final rating and 4.551 million viewers.(11-9-2016) Martinsville TV Ratings: NASCAR Sprint Cup racing from Martinsville, the seventh of ten Chase For the Cup races, had a 1.6 final rating and 2.7 million viewers on NBCSN Sunday afternoon - down 20% in ratings and viewership from last year (2.0, 3.4M) and down 36% and 35%, respectively, from 2014 on ESPN (2.5, 4.1M).
Joey Logano's win ranks as the lowest rated edition of the race since at least 2000 and the least-watched since at least 2001, falling below the previous marks set last year.
Even with the lower numbers, Talladega delivered the highest rating and viewership of this year's Chase For the Cup, edging the previous marks of 2.1 and 3.4 million.
Kevin Harvick's win ranks as the lowest rated fall New Hampshire race since at least 2000 and the least-watched since at least 2001, falling below the previous marks set last year.(Sports Media Watch)(9-28-2016) Chicago TV Ratings UPDATE: NASCAR Sprint Cup racing from Chicagoland earned a 1.5 overnight rating on NBCSN Sunday afternoon, down 15% from last year (1.8) and down 32% from 2014 on ESPN (2.7).