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Double your dating sales letter

(Photo: Getty Images)When you’re young and not yet experienced with dating, your view of the whole process is likely pretty straightforward. Vanity Fair, aptly titled, “Tinder and the Dawn of the ‘Dating Apocalypse.’” Aziz Ansari’s new book, Modern Romance, details the pains of sifting through piles of electronic choices, only to ultimately come up empty-handed — and disheartened." data-reactid="22"Walk through any bar or restaurant on a Saturday night, and you’re more likely to see singles swiping their phone screens instead of talking to real-life potential matches.  " data-reactid="30"I’m not saying it can’t work.

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“Psychologists refer to this as the ‘Paradox of Choice,’” Selterman explains. can’t work.  After all, everyone knows that couple who met on an app or dating site and is now happily hitched.right way — without it being a total waste of my time and energy (or a source of stress).“Anthropologist Helen Fisher has called these ‘introducing sites’ rather than dating sites,” she tells Yahoo Health.“She believes they’re just a new way for people to do what they’ve done for millions of years: Look at a person to determine physical attraction.”" data-reactid="47"According to modern-dating expert Susan Walsh, founder of the popular relationship site Hooking Up Smart, the Tinders and OKCupids of the world aren’t reinventing the wheel.The next day, that same co-worker brings you dozens of menus from every restaurant in your city and asks you to pick one. “Some people get overwhelmed by the amount of choice and approach online dating as a job, trying to get through as many profiles, or setting up as many dates, as possible,” she explains. If you go out on a string of bad dates, forgoing plans with friends and family, you start to feel disheartened and even annoyed by the process and time wasted.” (Cohen is clearly in my brain.)2009 study conducted by social psychologists from Cheng Shiu University in Taiwan showed that when we have a large array of options, we may have trouble ignoring irrelevant information.

“Their research showed that when presented with larger online dating pool samples, participants spent more time searching through the profiles and had more difficulty screening out inferior options,” says Cohen." data-reactid="42"A 2009 study conducted by social psychologists from Cheng Shiu University in Taiwan showed that when we have a large array of options, we may have trouble ignoring irrelevant information.

Cohen, an assistant professor in the Department of Psychology at St.

“Online sites dramatically increase the pool of eligible partners for those interested in finding a mate,” Cohen tells me.

I got endless matches, all right, but I also didn’t know which matches were worth my time. Are we now too afraid to approach interesting people in real life because we know we can just go back to the comparative “ease” of approaching people online?

But I had a sneaking suspicion that this 21st-century way of dating might actually be stunting our personal growth.

“Their research showed that when presented with larger online dating pool samples, participants spent more time searching through the profiles and had more difficulty screening out inferior options,” says Cohen.